In previous years, functional dairy drinks were only known as
supplements for better digestive and immune systems. Now, they offer more
benefits to improve the lifestyle of consumers. Many dairy drinks available
today contain whey protein.
Whey protein is considered more nutritious than any other
form of protein. Many clinical documentations show that whey protein offers
better benefits in muscle building than other forms of protein. Additionally,
various recent studies reveal that whey protein has health benefits when it
comes to addressing metabolic syndrome and cardiovascular issues.
Recently, sports nutrition is one of the key trends in
functional dairy drinks. It started in bodybuilding market and evolved in
mainstream market category. It is now popular to general consumers who are
conscious in their diet and lifestyle. As a result, demand for drinks
containing high-percentage of whey proteins is growing significantly.
With or without approved health claims, protein has been
proven effective by many studies in maintaining a healthy bodyweight. Protein
has been popular in the meal replacement shakes for weight loss but now there
is a significant increase in functional dairy drinks containing protein that
offer weight management solution designed to fit very well into a normal,
healthy diet.
Functional dairy drinks that promote healthy ageing are also
gaining popularity, mainly because of the increasing number of senior citizens
around the world who want to stay active.
